by
stoneleaf
@ 24/06/05 - 17:17:10
So what do the Church of England and the Conservative Party have in common? No, no, besides stuck up white people and a fading but persistent stain of prejudice. Well, both the new Archbishop of York and a variety of Conservative wannabe leaders have recently espoused the need for their respective organisations to 'reconnect' with the public. Of course, to be fair, this is a problem faced by all western religions and political parties, not just those under the cross or the blue torch.
You could be forgiven for thinking that I, as someone who persistently decries both religion and politics in their current forms, would relish the recurrent reports of waning influence with regards these power structures. You'd be wrong. I'm afraid I'm just not that easy to please.
The problem is that the decline of the two most powerful systems of social control mankind has ever seen is not the end of such power structures. In fact they are waning under the emergence of a new system, the problem is not going away, it's just changing form.
If organised religions were disappearing because people were coming to their own moral codes and finding their own ways to exercise and explore their spiritual sides then I'd be first in line to dance on that grave. But no, only the social control aspects of religion are being replaced, these other, essential aspects are instead being forgotten altogether.
Again, if our political system was crumbling because people were falling back onto grass roots democracy and taking control of their country then wicked, viva la revolution. It's not happening though is it? Love them or loathe them, the hierarchies around which our societies are based are being undermined by something relatively new. If we're not praying or voting, what are we doing?
Consuming.
Now it's important to stay clam at this point. It's all too easy to lose all perspective and dive into a rant about conspiracy theories and fat, money grabbing pigs in suits. The idea of 'evil intent' being behind the actions of the vast companies now emerging as the world leaders of the 21st century, is unrealistic and unhelpful.
It is obvious that no-one is out specifically to cause suffering, they're out to make money. What is also obvious, however is that spending time debating such motivations serves only to distract from the detail of the accusations. This detail is all around you, so without any of that trademark left wing whining, let's just consider some down to earth practicalities.
Walmart, (aka ASDA & Wilko's in the UK,) often receive a great deal of criticism from two camps. Firstly from those against global corporatisation for being too big(1) and uncaring towards staff, society and the environment. Secondly from more the conservative, middle classes who see Walmart driving small local businesses into ruin.
Walmart’s success however, is no accident. Vast numbers of people shop in their stores and fund their global expansion. The trick is that the bulk Walmart’s global demographic are people who, even if they do care about the arguments mentioned above, can’t afford to shop anywhere else.
Harvey Nicks opened a store in Leeds a few years ago, a wise move on their part. Over those years Leeds has exploded with high class, (read high price,) entertainment, employment and residential opportunities. The young professional without families but with huge disposable incomes, are exactly the people Harvey Nicks wish to entice past their top hat wearing doormen and into their store. These are the people who see an enormous price tag as an asset in of itself.
The point being laboriously made here is that, unlike our religions and political parties, these companies are both thoroughly connected to the people they wish to reach. They know exactly what their target audience want and deliver if effectively. It can be argued that they know what customers want because they tell customers what they want, the power of advertising etc(2), but this is besides the point. Regardless of how they’ve managed it, companies like this represent certain sections of society far more accurately than anyone or anything else ever has.
There are those who would claim that shopping is a new religion but, as mentioned above, it seems clear that the spiritual aspects of religion are being left out to die rather than reinterpreted. With regards the practical functions of politics though, are these companies really wielding enough power to compete?
Let’s consider the implications of a large ASDA for example, opening on the edge of a small town:
they can have an immediate impact on the cost of living for people in that town, (depending on their prices)
using ‘loss leaders’(3), they can undercut and so destroy most highstreet stores, independents first but chains soon after,
if they then gain the monopoly on food sales then their choice of stock and price range will determine the quality of local’s diets and so impact on local levels of health,
the jobs they create, and those they destroy, coupled with the wages they choose to pay, will impact on levels employment,
if the highstreet is left empty, the weakening of community and crime usually follow,
The point right here is not to decide whether such companies are a good or bad thing, but simply to recognise the sheer impact they have. No local holyman or politician can ever hope to match the influence over quality of life, rates of crime and unemployment that one supermarket has.
So who cares? Why should this be a problem? Well there’s a compelling argument, one which I certainly adhere to, that says the problem lies in accountability. Power being in the hands of the few is nothing new, it’s our ability to influence those few that is usually called into question when considering this issue. This argument can be found throughout the literature of those opposed to global corporatisation in various forms.
What I would consider more important is to question why we need such hierarchies at all. First there was religion, then politics, now big business. It’s all very well to defend the positive aspects of any of these systems, but the one thing they all share is that they make us their bitches. If you like being someone’s bitch then fair enough, enjoy your world, but personally, I don’t like it at all.
Now there’ll be those who’d dismiss all this as communism, but that’s really missing the point. The point is that communism, fascism, religion and big business are all exactly the same, they’re all about elites. The idea behind these twisting and impassioned words is a simple one:
people=people
The vanguard of the revolution is just a thinner version of the board of directors, all just people who think they know what’s best and so have the right to change people’s lives. These sour little bastards have been ordering us around in one form or another for millennia and mainly because we’ve let them. How much longer will we let them? Well that’s up to us but I’m not holding my breath.
footnotes
(1) Walmart have more people in uniform than the entire US army.
(2) I once read that in the 1950’s US companies found that everything people ‘needed’ was accounted for on the market and that since then companies have had to sell us things we don’t need to survive. In order to get us buy what we don’t need they have to convince us we want it. (I can’t remember where I saw this so if anyone else saw it too could you let me know where as I’d love a solid reference with which to back this up, cheers.)
(3) Being so huge supermarket chains can buy in vast quantities meaning that the unit price per item is far lower. On top of this however, supermarkets sell their top few hundred best selling items at a loss, (ie. they sell them for less than the paid for them,) but make their money back buy overcharging for everything else.
Just as subsidised European farmers dominate markets, killing off their third world competitors, it is impossible for independent high street stores to compete with supermarkets and so they get killed off too. Supermarkets are not cheap, they just seem like they are. In the long run local businesses and markets give higher quality for lower cost.